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AUDI AGDeutsche Bahn AGFord-Werke GmbHPorsche AGSennheiser electronic GmbH & Co. KGTUI Deutschland GmbHTÜV Rheinland AGViessmann Climate Solutions SEWIRTGEN INTERNATIONAL GmbH


Since November 2020, the WIRTGEN GROUP, one of the world’s leading manufacturers of construction equipment, with its product brands WIRTGEN, VÖGELE, HAMM, KLEEMANN and BENNINGHOVEN, will be drawing upon cyber-Wear’s expertise. cyber-Wear is now responsible for the company’s entire promotional materials and merchandise full service. The notable feature of this partnership is that cyber-Wear has consolidated the merchandise portfolio for all WIRTGEN GROUP product brands, establishing a completely new, global shop system spanning all brands.


The hottest shit | New, new, new!

For the leader in the construction machinery sector, we have launched many cool new articles for all product brands of the WIRTGEN GROUP. For example, a thermal food container for drinks or food with a capacity of 900ml made of high-quality stainless steel, a card holder with protection against electronic theft, an Endless Pen with a writing length of 20km that neither needs to be sharpened nor can break off, a rechargeable bend lamp with five light functions, summer caps and various T-shirts. And there are many more products, but take a look for yourself in the shop, there is still a lot to discover!

A glimpse of the future | 2023 calendars

Yesterday the calendar, today Outlook, the smartphone and so on? But the reality looks very different: the calendar has more life in it than ever. 365 days a year always in view – the WIRTGEN GROUP calendar. As a specialist, our calendars business unit has created various four-month calendars, book calendars, wall calendars and desktop calendars for the WIRTGEN GROUP, all in construction machine look. What’s more, we also take care of worldwide shipment of these real eye-catchers.


bauma 2022 | Our biggest show ever

Preparations had been underway for months for this one trade fair: bauma 2022 in Munich. The world's leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment. As a full-service agency, we naturally take care of the entire organisational process, from logistics to cash register systems to personnel deployment.

For the WIRTGEN GROUP, we managed a shop with a total of seven brands. Here, visitors found a large selection of fan articles. From textiles such as T-shirts, hoodies and caps, to collectors' items and practical gadgets, to mugs, there was something for everyone. 




Merchandise | Webshop spanning all brands


As part of our partnership with the WIRTGEN GROUP, we have not only assumed responsibility for promotional items, but have also consolidated the merchandise portfolio for five individual brands, and additionally established a completely new, global shop system spanning them all. From now on, all the WIRTGEN GROUP brands will be making joint purchases and offering a uniform, strategically oriented range of merchandising products. In the shop, employees, dealers and fans will be able to find promotional classics such as mugs, lanyards, a variety of pen designs, and of course much more!