„Reliability is a significant factor when developing a merchandise collection and cyber-Wear has an excellent reputation - they supply many large internationally active companies as well as several motorsport teams.
Each product that bears the Ford logo must reflect its high quality standards and we are convinced that we have a strong partner at our side with cyber-Wear. Together we are able to implement our ideas and new products concepts.“
Director, Vehicle Personalisation
Ford of Europe
Since 2010 Cybergroup International has been the exclusive supplier to the Ford Lifestyle Collection and, since 2014, the Ford Vignale Collection, too. The cooperation is a full-service operation in every sense of the word, in that new individual services are added regularly – for example production with traditional craftsmanship of the high-quality Vignale Collection, or the provision and administration of the fan shop at www.fordlifestylecollection.com in its current 20 different languages. cyber-Wear supports Ford with its own personnel running the official merchandising shop at all trade fairs and even has an Airstream in its fleet with Ford branding as a pop-up store for events.
Discover Ford | Explorer
For a Ford China tender, we came up with a completely unique presentation. Because different is always good and this allows us to be creative. Whether it’s creative ideas, design and communication, e-commerce, on-brand decoration, merchandise or promotional items – we are now known as a think tank for brands.
We develop successful and sometimes really crazy products, and think up strong brands and new horizons. We are familiar with all facets of brand development because of our own experience. We focus on design, developing communication and products that open up new possibilities for your customers while increasing brand equity and emotionalising brand loyalty.
We developed an exclusive box in the Ford Explorer design for the tender. Super stylish and eye-catching, with the original logo and a combination lock – it definitely makes you want to see what’s inside! Because that’s where all of the product samples are. And if that wasn’t enough, our web designers also developed their own website where the products and the team were elaborately staged. Great work!
Take a look at our website and get a feel for our DNA! https://www.discover-ford.com/
Miami Vibes | Prepare for take off
Fancy warm summer days, boundless freedom, palm trees and pure sunshine? Get the new lifestyle into your wardrobe now. The Miami Vibes Collection is the new eye-catcher in the Ford Lifestyle Collection. Why? Because of the fresh design, of course, and also because of the UV effect on some of the products, which you probably haven't noticed yet. The special thing is that the colour of the print changes in the sunlight. Bam! No one expects that and suddenly you're standing there wearing a new T-shirt in seconds.
But from the beginning: The Miami style with palm trees, seagulls, the well-known art-deco building from Ocean Drive and the colour gradients exudes beach feeling and pure joie de vivre. The 67 Mustang convertible rounds off the style and makes it desirable for Mustang fans. The "icing on the cake" is the UV effect described above on the T-shirt, sweats and sunglasses. This means that the print on the products first appears in casual black and white and then, as soon as you step into the sunlight, it turns into great colour gradients and really shines, giving the whole print a 3D effect. Everything looks more alive and even the Mustang seems more real.
The Ford Mustang Miami Vibes Collection includes UV-effect shirts, a beach towel, a lanyard, a keychain that won't sink in the water and a drybag for splashy adventures.
Black as the night | Bright as the day
The Contrast Collection is the quintessence of colour depth and brilliant contrasts between black and white. The entire collection plays skilfully with these two colours, and is inspired by the special edition of the Ford Kuga. This design feature clearly sets it apart from other collections and makes it unique, because opposites attract, as we all know. And one thing is for sure: the contrasting colour combination not only looks seriously cool, it is also timeless, purist and really classy.
Whether the contrast is created between the front and the back, as with the men's T-shirt, or if the colours already come together on the front of the women's T-shirt, in every case they are collector's items! Then there is the cap and the beanie, on which we have applied the Ford lettering as a design element. Watch out, with the beanie it's inside out. It can be turned inside out and the white side can also be worn on the outside. The cap will definitely attract every eye with its fine white seams, and the mesh back in trucker style.
We should of course also mention the insulated cup, the sunglasses and the lanyard. Black and white meet everywhere, and the special thing is that all these products go with just about any look and can be easily integrated as accessories.
Ford Heritage Collection | In a new look
The Heritage Collection gets a stylish retro look with a new logo. We designed the logo in-house with a lot of passion. It was not to differ too much from the previous one and should have a certain recognition value. "Ford Motor Company Detroit 1903" in bold lettering is a reminder of the foundation stone of a success story laid by Henry Ford in Detroit in 1903 and which was to revolutionise our global mobility.
The articles either carry the entire lettering or play with the short form "Ford 1903". A minor highlight is the American flag in the letter "D". Two mugs are part of the collection, with a choice between retro-chic or classic-modern. Both bear the entire logo. So is it to be porcelain or enamel? You can keep a cool head with the stylish Heritage-look caps. White, blue or perhaps something more striking in red? Your choice. Of course, you can't do without the matching Heritage clothes. A white hoodie with an eye-catching hood or the simpler navy sweat jacket. The two polo shirts are a perfect match. To carry everything the ideal solution is the casual Heritage backpack in a vintage look with its striking decorative buckles: distinctive, chic, Heritage.
The Ford Iconic Collection | Ford Mustang Gold
Black isn't always just black. And it's unbeatable when you combine it with golden highlights. The Mustang Gold Collection is even more chic and exclusive - and yes, more luxurious even than the well-known cool Mustang Collection.
"When want becomes need" is the appropriate slogan here, because these products will appeal to everyone. Each one speaks for itself with its simple but striking design, and is an absolute must for true fans. Every single product in the Mustang Gold Collection captivates with cleverly designed highlights. The Mustang on the cap, for example, has an incredibly genuine look thanks to its golden silhouette. The ballpoint pen couldn't look more elegant due to its black matt finish with a gold push button and clip. The notebook with the book block that shimmers gold, or the mug which is finished in gold on the inside. Simply one gem after another!
The Ford Built Tough Collection | Built Ford Tough
Strong, stronger, Built Ford Tough. A collection which is perfect for all men who love adventure, are ready for anything and enjoy being outdoors.
The Built Ford Tough Collection contains everything a man could desire, ranging from practical gadgets that seem to have 100 functions via rechargeable multi-functional lamps to the classics: the hoody, T-shirt and cap. Just as practical are the multi-section and extremely striking lunch box, the pocket knife and the craftsman's case with lots of flaps and compartments for safe storage.
The Ford Iconic Collection | Ford Bronco
Legendary, a classic and cult off-road vehicle:
It was built from 1966 to 1996 and now a new edition of the SUV is finally available. The Merchandise Collection combines modern and retro, and has generated a variety of stylish products. The main colours of yellow, blue and red dominate the collection. Cool caps, T-shirts and mugs are available in three colours. At the same time the collection also offers simple and stylish bags and a jacket in the vintage look, a stylish metal chronograph with padded leather strap and attractive key rings.
Ford Mustang | Mach-e Collection
Ford's first all-electric SUV combines the passion of an icon with a whole new form of freedom. It goes without saying that the Merchandise Collection should be just as electrifying and untamed.
The products are characterised by electricity, innovation and plenty of style. Each one conceals a special feature: whether it's the gym bag made of highly reflective material, the charging stations with their glowing logo or the T-shirt with a special print that starts glowing in the dark. And of course totally stylish T-shirts in the future-vintage mix are also available. The Mustang Mach-E Collection leaves nothing to be desired.
Ford Performance | Camo Collection
The Ford Lifestyle Collection developed corresponding products in Camo look. The range consists of casual clothes like hoodies and T-shirts along with accessories like gym bags, flat caps and much more besides.
Ford Mustang | Exclusive Items
The coolest Mustang ever.
The special Ford Mustang BULLITT model revives a legend: the Ford Mustang GT Fastback, which earned its cult status on the cinema screen in 1968. The inspiration for this unique collection was the BULLITT Ford Mustang. The proud Mustang fan wears both legends as silhouettes on their chest with this cool shirt – naturally, in the typical Highland Green of the exclusive special models.
Ford Kids | LEGO
Ford and LEGO® fans have had to wait a whole year for this: From March, two new building sets from the successful LEGO® range will be available in the Ford Lifestyle Collection web shop, thereby bringing popular cult cars of the brand into children's playroom. Those young hearts will probably beat just as fast as their motorsport-loving mums and dads. With the high-horse power Ford Fiesta M-Sport WRC and the cult Ford Mustang Fastback, rally fans are sure to get their money's worth.