BeachCup l 17.6.2023
UpcyclingRecycling has been on everyone's lips for a long time now. However, the topic of upcycling is also becoming increasingly popular. For example, cyber-Wear recently came up with the ingenious idea of using Deutsche Bahn's old corporate clothing as the basis for sustainable promotional products.
Upcycling is a special form of recycling in which seemingly useless waste products are transformed into new materials. This is what happened to Deutsche Bahn's old workwear. It would have been a shame to simply throw all the uniforms in the rubbish after the new ones were introduced. Some of the clothes were even still in mint condition. An idea for the useful and sustainable recycling of the unworn garments was needed. No sooner said than done! As always, no problem for cyber-Wear.
As a tribute to the former company clothing, three unique articles were developed for every railway fan to buy from the railway shop. On the one hand there is a stylish sleep mask in DB design that is sure to make every long train journey a little more comfortable. What's more, you're sure to sleep a little more comfortably with the thought that you are acting sustainably.
For all spectacle wearers among railway fans there is a unique spectacle case that can be closed with a button and loop.
Probably the cutest item with the most fascinating story is the conductor bear, dressed in a mini-uniform made from old company workwear. Made from 100% RPET bottles and dressed in a uniform made from old railway uniforms, it's the ultimate example of sustainability through and through.
All three products are guaranteed to make a strong impression. It is simply wonderful to see how old becomes new, and how a significant contribution can be made to environmental protection and sustainability. For cyber-Wear it's a project that is close to our hearts, and in some ways revolutionises the world of promotional products.