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Wednesday, 30-11-2022

CSA Talkinar - Nils Buntrock

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PSI 2023 l 10.-12.1.2023

Friday, 17-12-2021

Three 2022 Promotional Gift Awards

It's hardly credible. "Congratulations on the 2022 Promotional Gift Award!" was heard no fewer than three times. We're overwhelmed and very happy. Three completely different products impressed the jury: from cuddly soft to a sophisticated combination to an unusual campaign.

The decision has been made: after two days of jury meetings the winners of the Promotional Gift Award 2022 have been determined - and the Conductor Bear, the 12-month Advent Calendar and the Hot & Fresh Collection are among them. In total, the jury selected 41 products and campaigns in seven categories as award winners, as well as awarding a special "Packaging" prize. We are very proud to have three products on the list of winners. But now to the winning products.

 

The Conductor Bear. Used things don't always have to be simply thrown away. We re-thought the iconic Deutsche Bahn conductor bear and the result is a teddy bear in our own design, made of 100% rPET materials and resplendent in the old Deutsche Bahn company uniform - Made in Europe.

 

In close cooperation with our supplier mbw we developed a new design patent for a cuddly toy in the shape of a bear. The bear was to become an absolute collector's item, highly exclusive and limited in number. This bear wears a suit, tie and hat in the Deutsche Bahn design, lovingly sewn from discarded corporate clothing. We have also given the bear his own home in the form of a cardboard box. He can peek out through an almost head-sized hole on his journey to his new favourite person.

 

Our own development, the ultimate 12-month Advent Calendar.Can you save on shipping, reduce emissions, make sure it's the first calendar in your customer's office and, with your own 12-month calendar, place your brand with customers at the beginning of the year while sweetening the Christmas season for them beforehand? It's easy with our latest calendar innovation!

 

Thinking about Christmas at the very beginning of the year? Why not, after all it's all about chocolate! And even more about being the first to arrive on your customer's desk with a calendar and Christmas treats! Cybergroup has rethought both aspects and developed a really cool combination of the two. The highlight is not only an integrated Christmas calendar with delicious chocolate. This special wall calendar simply starts in November, so that you don't have to gaze at it longingly for months and then eat it all up at once. And voilà, your calendar is the first one in the office! After the sweet Christmas season, the Advent calendar with its emptied doors can be easily detached thanks to the perforation, leaving behind a 12-month calendar in the usual stylish design.

 

This 2-in-1 innovation not only makes a double impact in terms of function, but also in terms of sustainability. Sending two calendars in one simply halves the postage and, above all, the resulting emissions. At the same time, the calendar is a certified climate-neutral production. The specially developed 12-month Advent calendars with added value can, of course, be completely refined in your own design and the Advent section can be individually filled with treats.

 

And last but not least: the Hot & Fresh collection. The idea of innovative, unexpected gift packaging, in other words premium products not in premium packaging but in simple, everyday packaging that simultaneously evokes positive emotions and provides the basis for a witty, surprising story - this story has now not only been continued perfectly with its own promotion and matching shirts and hoodies, but also transformed into a cool, urban streetwear design. Premium brake discs wittily and surprisingly packaged in pizza boxes with the Hot&Fresh logo and promoted under the claim "Every workshop's favourite order" - the everyday nature of a pizza box in contrast to the technical premium product means that the popularity and positive emotions of looking forward to a tasty pizza are transferred to the customer product at the same time.