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Thursday, 19-01-2023

ON AIR: PSI TV Studio, hosted by cyber-Wear!

PSI – Europe’s leading trade fair for the promotional products industry – shows signs of change that’ve been missing over the past three years. But that’s not all: cyber-Wear hosted the trade fair’s TV format, which was broadcasted for the first time, in a TV studio specially built for this purpose.

Over 20 talk guests were welcomed to the studio by us over a period of three days. We upgraded the set-up provided by PSI with our own technology and spruced it up with artworks from the Paris Club Art Experience. As the digital member of a trade fair that will go hybrid in the future, it is our mission to create a way for products and innovations to be showcased, and that’s how we came up with the TV format for PSI. 


After every guest had been briefed, paid a quick visit to hair and makeup, and been miked up, it was time for action. In a friendly and relaxed atmosphere, each guest was given about 30 minutes of camera time to genuinely talk one-on-one with the moderator and CEO Steven Baumgaertner. Our social media team was also very active during the entire broadcast, keeping live tabs on who was currently in the studio. 


From the amazing feedback we received, we’ve come to the conclusion that things are just getting started and we want more! The TV Studio passed the test, and we’re ready for the next trade fair. 


At this point, we’d also like to thank all the guests who took the time to come visit us in our TV Studio. And a huge thanks also to the PSI team for setting up the studio!  


Click the following link to watch all talks again: