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AUDI AGDeutsche Bahn AGFord-Werke GmbHPorsche AGSennheiser electronic GmbH & Co. KGTUI Deutschland GmbHTÜV Rheinland AGViessmann Climate Solutions SEWIRTGEN INTERNATIONAL GmbH

Deutsche Bahn AG

In Deutsche Bahn AG one of the world's leading mobility and logistics companies has – since 2010 – been relying on the services of Cybergroup as its exclusive partner in the field of promotional articles. The group operates in more than 130 countries. Over 300,000 DB employees, 195,000 of them in Germany, are in daily operation for the purpose of providing customers with mobility and logistics services, and efficiently managing the related transport rail, road, waterway and air networks. The cooperation between this major brand and Cybergroup is characterised by correspondingly large quantities, frequent promotions, many of them at short notice, and out-of-the-ordinary articles. 

DB Originals | Exclusive products from the ICE 3

Over the past few months the Deutsche Bahn ICE 3 trains have been completely refurbished and during this redesign a large part of the interior of this high-speed fleet has gradually been replaced. The new seats, for example, have a modified backrest design. These and other modifications, such as the relocation of the luggage racks to the open-plan compartments, now give each ICE train a new look, more passenger comfort and even a little more space.

Railway fans can now enjoy equipping their own homes with original furnishings from the ICE fleet, exclusively available from the official merchandise shop of Deutsche Bahn AG at The train seats are especially popular. The double seats from the 1st class of the ICE 3 provide unique comfort with a wide seat area and high-quality leather upholstery. The seats from the 2nd class are of course equally comfortable, but also offer a particularly high recognition value thanks to the design of their upholstery. Our customers can now also create extravagant and eye-catching features with the original tables, service trolleys or even individual train nameplates.

Travel accessories | made from original ICE seat covers

Now customers finally have the chance to make use of the well-known seat covers from their favourite ICE trains as an accessory to take with them wherever they go.  This unique shoulder bag made from original 2nd class ICE seat covers will hold plenty of things when you go on your next journey. A zip pocket on the front and a flat inside compartment with mobile phone pocket and pen loops will keep things nicely in order. For a better grip, the shoulder strap is equipped with anti-slip protection. All fans will recognise the ICE pattern immediately; for others it's a discreetly elegant design and, most importantly, it feels pleasantly soft.

Good for the climate | Strong Rail

Germany needs a strong rail network.  This isn't just a Deutsche Bahn slogan, it’s an issue of fundamental importance. Getting more transport onto the rail network – for the climate, for people, for the economy and for Europe. With their overall strategy “Strong Rail” and our merchandise collection to match, we can together create the right prerequisites for success.

Climate change and the growing volume of transport mean that rail will become increasingly important over the coming years. After all, if we are to limit global warming, a massive shift of transport to environmentally-friendly rail will be necessary, among other measures. At the same time, the level of traffic in Germany is increasing – already today car drivers spend an average of more than 120 hours a year sitting in traffic jams. Growing flows of trade are also resulting in an increase in freight transport. By 2030, it is estimated that this will increase by more than 20 percent – an amount that our road networks simply cannot accommodate. This is why rail freight in particular will become increasingly important. The smooth transport of goods across European borders and beyond is crucial for the economies of Germany and Europe. 

In line with this, we are offering a range of cool articles on, including both refreshments and products that set the trend for the future. Starting with our “Good Chocolate” which does a good deed with every bite – for suppliers, for the environment and for the future, through to sustainably-produced cups and bottles, retractable ball-point pens made of recycled RPET and a notebook made from grass paper.

ICE Bobby Train | Highlight for kids

It couldn't be cooler! With the ICE Bobby Train from BIG, small train drivers make it big!


How the big ones drive ICE is not every child's dream? Even the sporty seat with two handles for holding on prepares you for a fast ride. The sleek, narrow shape of the ICE enables the little racing drivers to move around even better, and when they really have momentum, they can rest their feet on the small ramps. Cooler than any ordinary bobby car, the ICE Bobby Train will be an absolute eye-catcher on the road.



"Welcome, you're a good match for us." | Career starters at Deutsche Bahn AG

This is the time when pupils, students, graduates and those with professional experience make a fresh start. For many people, the first day of their new job in particular is a major hurdle. A new environment, a new workplace, many new faces and a lot of information. The welcome package from Deutsche Bahn AG is just right to help them take everything in their stride. On the one hand it is a nice welcome present, on the other hand it contains a lot of useful information and products for their career start and afterwards.


The coolest and most practical product in the package is the anti-theft backpack. It is the perfect companion for travellers and commuters in particular. Because its main compartment is rolled up and can be locked with a steel-reinforced combination lock, all the important things such as laptops, money and keys can be stored in it safely. The combination lock can also be used to attach the backpack. With hidden compartments on the back and in the shoulder strap, chip cards are also secure because the compartments offer RFID protection. The backpack also has a bottle compartment on the side and a removable elastic net for sports equipment. Inside there are padded compartments for a laptop and tablet, and further storage compartments for all other belongings. | New shop is live!

This is no April Fools - 1st April is the provisional completion date of a prestigious project:



On this day will go live. For months now the teams at Deutsche Bahn AG and Cybergroup have worked together to put together extraordinary product ranges and to present an optimised shop for train travellers as well as employees. 

To underline the brand value of Deutsche Bahn with regard to quality, sustainability and digital competency, the whole range has been redesigned. Both the products in the official merchandising shop and its online appearance reflect the corporate strategy and the whole marketing concept. The sustainable approach of the railway as the most environmentally-friendly means of long-distance travel range from the selection of packaging to the delivery of the corresponding products. Wide-ranging marketing measures on board the trains, in the travel centres, at events and online aim not only to tie existing customers to the brand, but also to attract new target groups.